Final Project Analyzation

Would adding more exclusive perks for Nordstrom cardholders will bring more loyal customers to shop specifically at Nordstrom and increase profit

We set out on this survey Sunday, June 3 2012, to examine that if Nordstrom added more exclusive perks for Nordstrom cardholders more people open cards which will bring Nordstrom more loyal customers to shop specifically at Nordstrom and increase profit. In order to examine if adding more perks would be useful to the company, we began by asking questions that would help us determine if most of the customers of the store were loyal to the store or if they just stop in occasionally, because if most people just stop in occasionally they will not likely be interested in exclusive perks offered to them or even be interested in opening a Nordstrom card. According to our survey we discovered that 36% of people shop at Nordstrom 4-6 times a month and out of those 4-6 times they make around 0-3 purchases, From this information was can see that most of our customers who shop at Nordstrom are loyal customers but they only make a purchase about every other time they are there.

Once we discovered that Nordstrom has many loyal customers we took it a step further to see if we could make already loyal customers shop more and if we could add more loyal customers to the company if opening a Nordstrom card meant they would have more exclusive opportunities.  The customers who are already loyal shop there for many reasons to come to their favorite event or for the quality customer service. We asked those loyal customers what would make them get a Nordstrom card 64% said that they would get a Nordstrom card if they were able to get early access to their favorite Nordstrom event. From that we asked which event is their favorite to come in a shop 36% said the Anniversary sale was their favorite one to shop. To discover if opening a Nordstrom card would increase profit at an event we asked already Nordstrom cardholders how often they attended an event 51% said always. We then asked customers who do not have a Nordstrom card how often they shopped an event 52% said sometimes.

Through this survey we have discovered that Nordstrom customers are looking for something exclusive they are willing to be a part of Nordstrom if they are allowed exclusive opportunities above any other customer. This led us to discover that allowing people with a Nordstrom card to come shop the Anniversary sale products before customers without a Nordstrom card they are more likely to spend more money then coming to the first day of the event. Overall I feel that the information gathered from the survey indicates that if Nordstrom offered early access to there top events for Nordstrom card holders that more people would be willing to open a card which would increase their profit.