Week 9 EOC: Current Status

My survey hypothesis is that if Nordstrom would offer more exclusive events to for Nordstrom card holders then they would increase loyalty in customers and profit. They survey will be asked to 50 customers shopping in Nordstrom half will already be Nordstrom card carriers and half will be non Nordstrom card holders. They will be asked how often they shop at Nordstrom which will give us an idea of if we offered exclusive perks are there loyal customers to even be interested in it. We then will ask the customers about what kind of perks would influence to use their Nordstrom card or open one. Also what their favorite event at Nordstrom is and how often do they attend Nordstrom events. This will give us an idea of what kinds of things will influence them to shop more at Nordstrom and if having an early access to their favorite event would influence them. Then we will ask if they are comfortable to be called by an employee to come in for these events so that way we will be able to keep them updated on whats  going on. The survey will be taking place on Sunday, June3.