Week 1 EOC: What I am expecting from this class

Once I leave this class I expect to know what marketing research is and what it does for business. As well as how it I also hope to understand basic marketing research and how to apply it to the marketing techniques. “Marketing research is about knowing, understanding, and evaluating. As human beings, we want to know what’s happening in our world and understand why those things are happening. We also want to identify the best choice from the alternatives available to use and then measure the success of that choice.” Marketing Research for Dummies. Chapter 1 Page 9. I hope to learn the intellectual and artistic activities that go into marketing research to help solve the marketing problems by obtaining the necessary information and interpret it in a creative way. As well as the good things that can come out of marketing research and how easy it can be to use. “Marketing research can be fast, in the sense that can be completed quickly, it can be good, in the sense that the results can reflect reality accurately, and it can be cheap, in the sense that the researcher can choose a less costly design among comparable research designs.” Marketing Research for Dummies. Chapter 1 Page 10. Another thing I hope to learn is why and when to use marketing research. In each business there is a time to use marketing research in order to help your business be better then it is but when and why is it a good time to use and what kind of things you need to learn. Some of the best times to use marketing research are when you want to better understand your customers, when you need to discover what went wrong in your business, when the additional information meaningfully reduces uncertainty associated with selecting the best course of action, and when it exceeds the estimated cost. “ You should plan to conduct marketing research if it can help you make a better decision; that is, a decision based on external evidence and careful analysis rather than a spouse’s or friends intuition. Specifically, the goal of marketing research is to help managers and business owners select the best among alternative viable courses of action.” Marketing Research for Dummies. Chapter 1 Page 22